Posts Tagged segment

Velcro looks to “hook” the flexible packaging industry with its PRESS-LOK closure technology

Wednesday, May 1st, 2013 | Permalink

Whether it’s to fasten laces, a zipper or even to help astronauts keep their dinner plates from floating in zero gravity space, Velcro’s hook-and-loop fasteners seem to transcend all sorts of industries and products. So why not try to make a mark in the flexible packaging industry? After all, the flexible packaging industry is the second largest packaging segment in the U.S., with about $25.4 billion in U.S. sales in 2011, according to the Flexible Packaging Association. Tagging Options Domain:  All Sites Keywords:  plastics packaging flexible velcro closure read more

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Velcro looks to “hook” the flexible packaging industry with its PRESS-LOK closure technology

Kraft MiO packaging squeezes a shapely market niche

Wednesday, February 20th, 2013 | Permalink

Prior to 2011, it had been about 15 years since Kraft Foods had launched a new brand. So what better time then to try and invent a whole new category for the beverage segment? In his presentation at The Packaging Conference (Feb. 4-6; Atlanta, GA), Peter Borowski, head of design at Kraft Foods, discussed the journey of inventing MiO, which he called “one of Kraft’s largest and most successful brand launches.” Tagging Options Domain:  All Sites Keywords:  plastic packaging MiO Kraft Foods beverages packaging conference read more

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Kraft MiO packaging squeezes a shapely market niche

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