Coca-Cola is hoping its new brand initiative will have consumers thirsty for recycled content in fashion and other consumer products. Global musical artist and producer will.i.am and the beverage giant joined forces to create the EKOCYCLE brand, which is dedicated to help push for sustainability into peoples’ lives by offering lifestyle products made in part from recycled content. Coke’s brand name, spelled backwards, “EKOC” – is embedded into the EKOCYCLE moniker. Tagging Options Domain:  All Sites Keywords:  plastics PET packaging Coca-Cola will.i.am nba ekocycle read more

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Coca-Cola’s new brand turns PET bottles into a fashion statement