Posts Tagged initiative

Coca-Cola’s new brand turns PET bottles into a fashion statement

Thursday, April 18th, 2013 | Permalink

Coca-Cola is hoping its new brand initiative will have consumers thirsty for recycled content in fashion and other consumer products. Global musical artist and producer will.i.am and the beverage giant joined forces to create the EKOCYCLE brand, which is dedicated to help push for sustainability into peoples’ lives by offering lifestyle products made in part from recycled content. Coke’s brand name, spelled backwards, “EKOC” – is embedded into the EKOCYCLE moniker. Tagging Options Domain:  All Sites Keywords:  plastics PET packaging Coca-Cola will.i.am nba ekocycle read more

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Coca-Cola’s new brand turns PET bottles into a fashion statement

The Mars Initiative: A public fund for a human mission to Mars …

Wednesday, January 2nd, 2013 | Permalink

The writer had the pleasure of interviewing Mina Mukhar, who is the Founding President of The Mars Initiative. …. Money goes to 1st entity that successfully launches a human mission to Mars to develop a human settlement. 3.

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The Mars Initiative: A public fund for a human mission to Mars …