VDI: Aligning technology with aesthetics in automotive

Mannheim, Germany—At the annual international plastics conference “Plastics in Automotive Engineering 2013” hosted by the Association of German Engineers the ongoing themes in the auto industry—weight reduction, environmental requirements, cost reductions—were all much in evidence; often in combination with one another. At the same time, various exhibitors were also highlighting the role of aesthetics in design and choice of materials, and how this can affect the perception of product quality. Tagging Options Domain:  All Sites Issue Date:  PT – March 2013 Keywords:  VDI Association of German Engineers Plastics in Automotive Engineering 2013 read more

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VDI: Aligning technology with aesthetics in automotive

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