The famous bowtie emblem of GM’s Chevrolet brand has received a makeover with the application of in-mold decoration (IMD) in the 2013 Traverse model to generate a jewel effect. Processor Eimo Technologies (Vicksburg, MI) worked with fluoropolymer-based film supplier Soliant Films (Lancaster, SC) to perfect the process. Tagging Options Domain: All Sites read more
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In-mold decoration creates durable badge for Chevrolet
Tags: based, chevrolet, decoration, effect, film, makeover, materials, mold, molds, dies & tooling, north america, result, web exclusive